Types of Rocks: Company, Departmental, and Individual
How Rock designations work, where each type appears on the Rocks page, and why a Rock sometimes shows up in more than one place.
Written by Tommy Mains
Updated at April 3rd, 2026
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Table of Contents
Every Rock starts as an individual Rock (a 90-day goal assigned to one accountable owner). From there, teams can elevate a Rock to the departmental or company level to show its priority for the whole team or the whole organization. A Rock's designation controls where it appears on the Rocks page and how visible it is across teams.
The three Rock types
| Type | What it signals | Who can designate it | Where it appears |
|---|---|---|---|
| Individual | A personal quarterly goal owned by one person | All licensed users | Under the owner's individual card |
| Departmental | A top priority for the whole team this quarter | Owners, Admins, Managers, and Team Members | Departmental Rocks card + owner's individual card |
| Company | An organization-wide priority set by the Leadership Team | Owners, Admins, Managers, and Team Members on the Leadership Team | Company Rocks card on the Leadership Team's page |
Individual Rocks
An individual Rock is the default type. When you create a Rock, it starts as an individual Rock with one accountable owner. That person doesn't have to do all the work themselves, but they're responsible for making sure the Rock gets done by the end of the quarter.
Individual Rocks appear under the owner's card on the Rocks page. No designation is required. Every Rock is an individual Rock until you choose to elevate it.
Departmental Rocks
A Departmental Rock is an individual Rock that the team has elevated as a reminder of its priority for the whole team, not just a personal goal. Departmental Rocks appear in a dedicated Departmental Rocks card at the top of the team's Rocks page, above all individual cards.
Marking a Rock as Departmental doesn't transfer ownership or change who's accountable. The original owner remains responsible. It's a signal to the team that this Rock carries extra importance.
Note: When you mark a Rock as Departmental, it appears both in the Departmental Rocks card at the top of the page and under the owner's individual card. This is expected — both locations reflect the same Rock.
Company Rocks
Company Rocks are set by the Leadership Team to represent organization-wide priorities for the quarter. They appear in a Company Rocks card at the top of the Leadership Team's Rocks page.
Company Rocks follow the same ownership rules as other Rock types: one person is accountable, and all changes are made through the Rock's details panel.
A Rock can carry more than one designation
When a Rock is shared with the Leadership Team from another team, or from the Leadership Team to other teams, the same Rock can be designated as a Company Rock at the leadership level and as a Departmental Rock for other teams simultaneously. Both designations are active simultaneously.
How teams see designated Rocks when shared
Rock designations are team-relative. When you apply a designation to a Rock, it applies at the team level, not globally. This means the same Rock can carry different designations on different teams simultaneously.
The most common scenario is when a Rock created on the Leadership Team and shared with a departmental team can be designated as a Company Rock on the Leadership Team and a Departmental Rock on the departmental team simultaneously. Each team sets its own designation independently in the Rock's details panel.
Because both designations are active, the Rock appears in two places on the Rocks page for any team where it carries a Departmental Rock designation: in the Departmental Rocks card at the top, and under the owner's individual card. This is expected behavior. The Rock isn't duplicated; it's just visible in both contexts simultaneously.
The Shared Rocks section
The Shared Rocks section is not a Rock type; it's a display grouping that appears at the bottom of a team's Rocks page under specific conditions.
A Rock appears in the Shared Rocks section when it has been shared with a team whose members don't include the Rock's owner. Because the owner isn't on that team, the Rock can't appear under an individual card. Instead, it's grouped into the Shared Rocks section so the team still has visibility without it being misattributed to a member.
Rocks also move to the Shared Rocks section when an owner leaves your team or company mid-quarter. Their Rocks remain visible to the team in this section until the quarter ends.
A Rock in the Shared Rocks section can still carry a designation. If the Rock has been marked as a Departmental Rock, that label will appear in the Shared Rocks section just as it would on any other Rock row.
To remove a Rock from the Shared Rocks section, you can either:
- Add the Rock's owner to that team so their Rocks appear under their individual card.
- Open the Rock's details panel and remove that team from the Other Teams list.
See Sharing Rocks Across Multiple Teams for more details on how cross-team visibility works.
How to designate a Rock as a Departmental or Company Rock
Any licensed user with the role of Owner, Admin, Manager, or Team Member can apply or change a Rock's designation at any time.
To mark a Rock as a Company Rock or Departmental Rock:
- Click Rocks from the left navigation.
- Click the Rock to open its details panel.
- Click the Company Rock or Departmental Rock circle to apply the designation. Click an active circle again to remove it.
Changes save automatically.